Service with Style.

Flexible network service improves customer experience for multi-channel retailer.

The White Company began in 1994 as a niche home shopping business. Today, it has developed into an award winning, multi-channel retailer with more than 50 stores across the UK and over a million customers. 

With a reputation for fine products and outstanding levels of service, the business has grown through commitment to uncompromising standards.  And by 2004, with a solid business strategy to continue growth at pace, a clearly defined IT strategy was required.

With this in mind, The White Company embarked on sourcing a partner that would also take a long term approach. Following a stringent evaluation process, Bistech became The White Company’s partner of choice for its business communications.

The installation of a new phone system at the warehouse was the first stage of the implementation, closely followed by a network link to the call centre. This enabled an improved order fulfilment process and real time stock management.

A significant upgrade to call routing systems within the call centre saw the deployment of skills-based routing enabling call prioritisation. As a result customer calls were handled by the right people, in the right way, within the right timescale.

Bistech has now extended the network to include all of The White Company’s retail stores, providing reliable and robust network connectivity at all locations.


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